Let’s be honest, it’s never been a lack of effort

There was a time I thought I just wasn’t cut out for business.
I’d look at everyone else and wonder:
“Why does it look so easy for them, when I’m flat out and still stuck?”

I was doing everything.
 

Posting, replying, saying yes to everything, adding more services, running myself into the ground.
 

But nothing felt solid.
The bookings were hit and miss. The stress never left.

So, of course, I started to think:
“Maybe I’m just not very good at this.”

Here’s What Changed Everything

I didn’t work harder.
I didn’t buy a new logo.
I didn’t join another course that promised the moon.

I got a proper strategy.
A way of working that actually fit the kind of business I wanted and the life I was trying to hold together alongside it.

The minute I stopped guessing and started following a clear plan, everything got lighter.
Clients started coming in.
I didn’t feel like I was chasing everything all the time.
And for the first time in years, I wasn’t lying awake at night wondering if I was going to make it.

You’re Not the Problem

If you’re still showing up, still trying, and still thinking “I should be further on by now,”
 

Let me say this as clearly as I can:

You’re not behind.
You’re not lazy.
You just never had the right plan.

Most business owners are winging it, doing their best, but without a proper structure that brings in bookings without the chaos.

What You’ll Get Here at Open Tab

Not pressure.
Not nonsense.
Not “one weird trick to go viral.”

You’ll get real-life strategies that actually work.
Simple systems that free up your head and your time.
And honest stories, mine and others’, about what actually makes a difference.

Because you don’t need to reinvent yourself.
You just need to stop trying to do it all by yourself.

And that’s exactly what we’re building here.

With love,
Aisling x